Yes on C! starts tackling San Diego’s homeless crisis head on, providing the funding necessary to help homeless families move off our streets and back on their feet. The measure expands and modernizes the economic engine of our city – the convention center – and creates 7,000 quality, blue collar jobs for working people to get ahead. The measure helps fill potholes fast and repaves our streets, 150 miles a year. Best of all hotel visitors pay, not San Diegans. The hotel and tourism industries support the measure as do prominent Democrats, Republicans, the Taxpayers Association, San Diego's Labor Unions, and Father Joe Carroll. By voting Yes! you’ll help create a better San Diego for all.


Reduce Homelessness

San Diego’s first-ever dedicated funding for homeless services

  • Provides funding to homeless families, women and veterans to get the help they need to get back on their feet
  • $147 million for homeless programs in the first five years of the initiative alone

  • Create Jobs

    The Convention Center is an economic engine for San Diego

    • Expands & modernizes the convention center: critical for our tourism economy
    • Creates 7,000 high quality, blue collar jobs for working people to get ahead

    Street Repair

    Dedicated Funding for Fixing Our Streets

    • Provides immediate funding to fill potholes fast
    • Repaves an additional 150 miles of city streets every year
    • Provides a lock box of more than $600 million for street repair
    Yes4SD-city

    Ironclad Taxpayer Protections

    Built in transparency, accountability & criminal penalties for abuse

    • Requires a Citizens Oversight Committee & updated 5 Year Spending Plans
    • Annual independent audits to ensure funds are spent appropriately
    • Criminal penalties if politicians misuse the funds

    Protects Taxpayers

    Requires a Citizens Oversight Committee, 5 Year Spending Plans and Annual Audits to ensure funds are spent as intended.

    In the News

    Ballot Measure to Aid Homeless, Expand Convention Center Meets Deadline

    Backers of a ballot initiative that would tax hotel guests to fund expansion of the convention center, aid the homeless...

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    Petition drive begins for initiative to raise San Diego's hotel tax

    Signature-gathering has officially begun for an initiative that would raise San Diego’s hotel tax to finance a convention center expansion, services and housing for the homeless, and road repairs.

    Read More >

    Citizens Initiative To Expand San Diego Convention Center Starts Collecting Signatures

    The organizers of a proposed ballot measure that would raise money for the downtown convention center and homelessness programs launched their signature-gathering effort Monday.

    Read More >

    Airport Authority Board Approves Resolution Supporting Yes! For A Better San Diego Initiative

    The Board of Directors of the San Diego Regional Airport Authority voted unanimously yesterday to support the Yes! For a Better San Diego initiative, which aims to increase San Diego’s hotel tax on visitors to generate funding to address San Diego’s most critical issues.

    Read More >


    Yes on C! is supported by the civic leaders and organizations San Diegans trusts. From prominent Democrat and Republican elected leaders; to the Taxpayers Association and organized labor; to Father Joe Carroll and the tourism and hotel industries – San Diego is coming together to support moving our community forward.

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    Ad paid for by Yes on C! For a Better San Diego - Sponsored by the San Diego Regional Chamber of Commerce, San Diego & Imperial Counties Labor Council, AFL-CIO and Manchester Grand Hyatt San Diego. Committee major funding from:
    Marriott
    Manchester Grand Hyatt
    San Diego Hilton
    Funding details at www.sandiego.gov/donors